How to give great design feedback

Article By Rit
DATE
May 6, 2024
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The brand image-creating process in the design world is at the beginning of success with providing quality feedback as the major base. Everything starts with the brand's purpose and mission: make sure you know them and where you want your brand to develop economically in the future. By addressing such particulars as the color scheme, typography, and every other detail, the stakeholders can specify their preferences distinctly, thereby reducing the artworking process to the shortest time possible. Even though we might have the most diverse perspectives, the most significant aspect is that we bring unity to the group. Being realistic about limitations such as the price and range of your products and the distinctiveness of the brand helps build authenticity and creativity. This article is your itinerary, demonstrating the way to efficiently plan for collaboration in successful design and lead to memorable brands.

Look out for the woodyard in the whole story.

A brand implies a message about the owner, about myself, my past experiences, and about my plans. These are the features that differentiate a good brand from a great brand: character, depth, and meaning. Because no pictures can tell the story the way it is, that is why it will be like that. And if you don't understand the justification or you want more information, don't hesitate to ask (that just might not be immediately evident). The designer should be able to guide you through the discovering phases, prototype stages, and the journey that eventually brought them to the final product. If you feel they’ve strayed, let them know you have their back and use your insights to help them steer the helicopter in the right direction.

Be Specific.

Repetition of this one particular fact is an absolute necessity. By the very nature of how diverse your brand is, you shall think of every aspect of it. Colours, typography, illustrations, and even visual storytelling are all important elements for creating a brand. All parts are isolated and synthesized to represent you with his voice. A bit of reflective thinking on the things you like and dislike, and on their relevance to you is necessary. That same applies to every part, too. Eliminating this guesswork will eliminate any future delays and correct timing will be achieved.

Study the future.

It is always so fascinating when you look at what the future holds in store for you. Throughout the whole rebranding stage, the designer will keep in mind that rebranding has to be a success and it has to be perennial and long-lasting. However, as with any other feedback process, you must consider this throughout the process. Does it align with the overall business strategy and transformation? Are you fussy about logo designs, POS installations, swag, or any other upcoming assets? In the process of your brand growing naturally, you may play with minimal tweaks. On the contrary, they want it to have a long-lasting effect over time.

Combine all comments.

One of the strengths of design is the subjectivity of it. Besides, getting more from stakeholders who are closely following the project as a large-scale rebranding is an added way. Just call a truce by using comments if you can't agree upon anything otherwise, have them bring the tiff to your designer. Keep Figma in mind when the deadline approaches. With these measures in place, it is much more efficient.

Recognize your boundaries

Despite the fact their talent is unbelievable, design is not the omnipotent force. Realise the response of your own opinion and note where it contrasts with the feedback. Besides, remain accessibility attentive. It won't ever work if your usability team doesn't meet the basic accessibility design criteria because your designer crafted it with the user in mind. Lastly, even if one can feel passionate admiration for a competitor's look, one is not him or her. Further, you should infuse your brand instead of following another brand style in your market. Ultimately, this will make the impacts more visceral and satisfying.

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