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However, Google ads were formerly known as Google AdWords is the online advertising platform. Advertisers bid to display their advertisement pieces, products, videos to web users. You must know! It can be placed in the results of search engines at the top, and on non-search places such as websites, videos, and mobile apps.

Search engine display is the most result-oriented. But, to create an impactful campaign on Google Ads, you need to hire a website design company in Delhi like Art Attackk. It delivers the best campaign at a competitive price range. Art Attackk is the best Google Ads agency , which uses trendy and new tools to build the best Google advertising campaigns. Also, we are the one-stop destination, where you get services like email marketing.

Best Google Ads Strategy In 2021

With an increasing date, things are changed on the internet from Google SEO algorithm to Google Ads. It is not the same now, Art Attackk hereby shares the best Google Ads strategies of 2021. It will help build an effective campaign:


Bidding Smartly

Stop guessing the bids! Time has changed, many advertisers use smart bidding, which makes use of machine learning and AI. It helps to optimize bidding. You must use smart bidding for effective bids. However, it is automation and not manual.


NLS (Natural Language Search)

It is the most important aspect for better insights. One must include in their strategy. The days are faded when used to accept the unnatural usage of keywords. Nowadays, people are using Google voice search, however, Google BERT has intended to read natural language. You must create the Ad using long-tail keywords with natural language. Remember, not to repeat the keywords too much.


Discovery Ads

A new feature is added to Google, as Discovery. It is very beneficial for businesses to gain potential customers. This ad will help to reach the consumers even before searching in the tab. Discovery ads are very effective and it needs to be built accordingly, unlike youtube or display ads. It must have some basic qualities such as mobile-friendly design, multiple appearances, and engaging visuals.


Gallery Ads

This feature was introduced in 2019, and now it is available in Beta mode. It is ready for use across digital marketing strategies. You can add eight images and text with each image. Google is now moving from text-only ads, so it will be a perfect time to rob the hearts of the audience through visuals.


Keywords And Impact

One likely thing many businesses ignore and it can be a brilliant strategy of Google Ads in 2021. Negative keywords will prevent any impact on the wastage of budget and appearance in search results. By adding negative keywords, you are justifying Google, that you don't want to appear for the irrelevant keywords. We recommend you few 'Negative Keywords' such as no cost, free, samples, about, etc.

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Difference Between Google Search Ads And Display Ads

Though both are from the same platform Google Ads, working, impact and insights are different from one another. Art Attackk shares the difference between Google Search Ads and Display Ads:



Google Search Ads are something, which is very realistic and close to PPC (Pay Per Click). It appears on the search results, above and below the organic search list, when someone searches for the keywords.

Display Ads are very different from search ads. It is more of push advertising, It appears on the different placements based on bidding. Display Ads have no specific placement like search ads. More people can come across the display ads.


Average CVR (Conversion Rate):

The search ads have an approximate average of 4.40% conversion rate across all industries. It is because people are actively looking out for the product you have. Since the search is through keywords.

The Display Ads have a low average conversion rate, approximately 0.57%. It is because of the placement, where not many people are in search of the product or service you have.



Search Ads campaign is the best option to start the Ad campaign with a limited budget. Where you get a better return on investment.

However, building brand awareness through display Ads requires a large amount of budget and it might give you a negative return on investment.


Brand Awareness

Search Ads will be a difficult way to build awareness when your business, product, or service is new in the industry. But, when you have a brand set-up already, the Search Ads will a great choice for better conversions.

Whereas Display Ads are more impactful when you are new to the industry. Due to the reach and placement of ads in different forms, such as text, images, banners.

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“Big Boy Toyz took a 100% right decision in working with Addictive Media for its social media marketing. We saw instant results and that’s the bloodline of Addictive Media. All those likes, shares and comments in social media took our brand to the corners of the country. Thanks to Addictive Media. We are proud to work with the amazing social media marketing agency in Delhi.”

“At first we never thought that social media marketing is essential for us. But later the results of Addictive Media’s marketing strategies revealed the power of social media. We are happy to work with a genius agency like Addictive Media. They have really great innovative ideas! Thank you Addictive Media for taking our Vybes to social media.”

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Google Ads Services Reviews

  • 5star

    "One of the elite services 9f the Art Attackk, Google Ads. You will experience better insights and they use the trendy techniques to build the best ad campaign for the website, product, business, or service. I'm satisfied with the service and kudos to them".

  • 5star

    "I was struggling with Google Ads, due for many reasons. However, the insights got better with ROI. It was possible due to Art Attackk's Google Ads services. I wish them the best in their future endeavors".

  • 5star

    "Art Attackk is the best agency and one-stop destination to get the business online, with good conversions. They develop from scratch to top-notch. Whereas everything is based on the client's need. Good luck with their upcoming projects".

  • 3star

    "The top-notch quality service is provided by the Art Attackk agency. Which has many services and result oriented. Also, you the best possible results, which is every client's need. I'm satisfied and happy with the service, I hire Art Attackk for. Also, best wishes to the team for their future and upcoming projects".

FAQ on Ecommerce Web Development

Google Ads

(Pay Per Click) FAQ’s

1 What is Google Ads? Cost of Developing Ecommerce Website

Google Ads is a vast platform, which helps to advertise on the internet through You can use it to generate traffic on the website and conversion rates. However, it is an important tool on the internet today for better online business. You get various Ads such as search and display network ads.

2 How do Google Ads work? Social Media FAQ

3 Why use Google Ads? Social Media FAQ2

4 Types of Google Ads? Social Media FAQ2

5 Is Google Ads free to use? Social Media FAQ

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