E-mail marketing strategy is one that is often less talked about.
From a small start-up to a big manufacturing company or even a restaurant can use email marketing to maintain their presence among their audience and customers. What email marketing basically includes is sending promotional emails or newsletters to remind your potential customers what they are missing out on and to keep your buyers in the loop to ensure their consistent interest in your brand. There are a lot of email marketing agencies today to help you grow by utilizing this form of marketing. Major goal being moving prospects to the next stage in your sales funnel, this mode of marketing is highly trending. But why do top firms prefer to call for an agency like Art Attackk, a website designing company in Delhi to help with their complete process.
But how does the process take place? The following are a few steps that agencies follow to enhance your brand presence and sales through means of email marketing:
More than half of the world’s population, approximately 4 billion people use email and that would mean a high chance of your sales boosting up by pretty lot. When the right strategies are integrated this marketing option would serve to be the best form of marketing for your brand. A few examples of e-mail marketing strategy that agencies pursue you to opt especially in 2021 are:
Email marketing services work efficiently when optimised to the maximum through use of intelligent and well analysed strategies. But out of there top strategies, the one best email marketing strategy 2021 is ‘Personalising emails through means of segmentation’.
One of the best high-conversion tactics that is often neglected by companies. And this is where agencies come in who provide email marketing services without compromising on any such strategies. When once done a micro-segmentation, the campaign is sure to hit all the right spots of marketing. Apart from segmenting on the bases of age, sex, and location, the division can also be done by implementing mapping usage frequency, checking customer behaviour, using survey and quizzes to understand customer interests, and analysing purchase history of the consumers. And when personalising individually, usage of names of the customer recipient and adding suggestions after analysing their behaviour and purchase history is guaranteed to make highly noticeable differences. And an additional tip by Art Attackk, website design company Delhi is to use a reply-to email address that is genuine instead of a bot generated one that would ensure the authenticity of the seller.
E-mail marketing has proven to be a very valuable skill due to the high degree of contributions that it has given to the digital marketing field. In today’s era of digitalization, email marketing is a must to be learn and thus are many courses offered on the same. The following are the top 5 Email marketing courses offered online in this pandemic-stricken world:
(It is to be noted that the following list is not in any order of ranking)
that is offered by Udemy created by Jeremy Robinson is one that teaches everything you need about MailChimp - an American marketing automation platform and email marketing service. You’ll learn how to create a MailChimp account, Learn how to create A/B split test campaigns with MailChimp, Create highly optimized and high-quality email marketing campaigns in MailChimp, Understand and navigate the MailChimp platform, Set up and build hyper-segmented MailChimp email lists, and Create opt-in and signup forms on MailChimp.
is a SkillShare class taken by Fabio Carneiro that focuses on coding, crafting, developing email designs, teaching the key considerations for designing and developing emails along with the best design practice examples.
is an excellently put together certified course that offers a comprehensive look at a full spectrum of email campaigns. You’ll learn in around 4 hours how to segment, analyse and design your emails through around 27 videos constituting nine modules.
offered by Udemy is one that is specialised in affiliate marketing that helps in understanding every aspect of Email Marketing and Affiliate Marketing covering topics ranging from making email lists to campaigns.
is a course offered by Google’s own online course library that is majorly about digital marketing. Each module consists of short videos and a practice test question. The modules help teach email marketing basics, options, managing email campaign and measuring email marketing success and crafting exemplary marketing emails.
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Our testimonials include:
“Art Attackk has been a pleasure to work with on our email marketing needs and our company looks forward to working with them on future projects. Gool luck on the great work.”
“The entire staff at ArtAttackk has been phenomenal. They are quick with their communication and incredibly helpful in each and every step. Highly working results were produced by introducing us to email marketing”
“The team of Art Attackk made it possible for our business to focus on what we do best through means of Email marketing. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”
“We decided to automate our email marketing efforts and after careful deliberations we chose ArtAttackk because they are affordable and have an amazing team with experience and amazing interaction. Setting and running campaigns is a breeze now with the great help of the team.”
“One of the best collaborations we have ever had as ArtAttackk guided us through the entire process starting from an orientation into the world of email marketing and even after service services. Cannot thank them enough for their high-quality results.”
Email marketing is cost efficient, customisable, measurable, more effective than social media, and are personalised and action oriented.
You can create welcome emails, feedback message emails, gift emails, order/ ticket confirmation emails, milestone messages, thank you messages, and periodic newsletter.
The key performance indicators we look at for email marketing are new subscribers, open-rate, click-through-rates, and conversions. We will measure and evaluate these metrics monthly to optimize for conversions.
There is no right answer for this question. It depends on your business, your customers, their preferences, and the consumer behaviour.
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