“Website design evolves with time.” And there are various advancements and developments of technologies coming into the light, which takes website design a step ahead.
It’s a new year and a new beginning for many things, let’s look at what can we expect this year to bring along.
We as a Website designing company in delhi believe these 10 website designing trends have the potential to pull traffic and deliver a better customer experience to the audience.
1. VR (Virtual Reality):
Yes, VR is nothing new to the industry, but it has got the potential to go boom. VR has become more advanced and intuitive to the audience, which has improved the audience in decision-making and buying experience.
VR is perfectly used by Lenskart as 3D Try On. This helps prospects try different frames with ease and encounter trial-and-error situations. This shows how VR can level-up customer experience on your website by avoiding factors that affect user experience, and how effectively it can generate leads as well.
IKEA sets another benchmark for using VR effectively, where they can place furniture in their house, and make decisions appropriately.
Looking at these examples and advancements in technology determines VR will be extensively used by the fashion, accessories, and furniture industries.
2. Micro Illustrations:
Visuals play a crucial role in website design, as they possess the unique ability to captivate and connect with audiences while effectively conveying messages. By incorporating relevant and compelling visuals, websites can instantly grab visitors’ attention, encouraging them to explore further and stay engaged. These images, graphics, and videos not only enhance the overall aesthetics but also facilitate better understanding of the content, making complex information more accessible and memorable. Utilizing appropriate visuals helps create a seamless and immersive user experience, ultimately leading to increased user satisfaction, longer browsing sessions, and higher chances of achieving the website’s objectives, whether it’s promoting products, sharing information, or building brand identity.
The visual elements include multiple things such as images, vectors, etc. Micro illustrations are one of them. These micro illustrations are lightweight and have less or no impact on the website’s speed and performance.
With time, illustrations can be seen across many websites, and as an example, many websites are adapting micro illustrations. Even the artattackk site is developed with micro illustration, check it out!
3. Voice-based Interface:
Today, we have Alexa and Siri as popular AI-based voice assistants. They help us navigate and answer different things and in social media marketing too. Likewise, is the Google voice assistant. Using this, you can get answers to all your queries.
Due to increase in the voice-based searches, websites are developed in a way, which can support them and get ranked on the result page.
At the same time, we can find many websites, especially eCommerce sites have integrated voice assistance in the site. Amazon-like eCommerce site is an example of the same and for that, you need to follow e-commerce trends.
Thus, we can expect to see such much more often of such integration in the sites.
4. More personalized websites:
Personalization is an important aspect of advertising and marketing, especially in the digital world. Your emails, messages, pop-ups, notifications, etc., are impactful and effective when it is personalized.
Being personalized will help you retain customers, improve conversions, and generate leads. That’s how today start-ups, who are embracing technology are rapidly growing.
However, nowadays websites and applications have become personalized. Here the personalization is not restricted to using names, but valuing the choices and giving accurate recommendations, which engages them to shop more or consume more content.
Leading eCommerce sites like Myntra and Flipkart, and in the entertainment industry such as Netflix and Spotify are examples of personalization. They engage their customers by being personalized.
Dark mode is a great feature to have on the website. Today, many applications have this feature in them, which shows concern about the users. Dark mode helps to reduce eye strain and also uplifts the aesthetics of web design by highlighting necessary design elements. To find some amazing inspiration for dark-themed website design, check here.
As a UI UX Designing Company in Delhi, we believe having a dark mode button is the coolest UI you can ever have on the website, where users can enter dark mode with just a click.
6. Old-school navigation style:
’90s navigation style is nostalgia, which has become a big theme in recent times—living nostalgia. Not just restricting to website designing, but using retro themes in everything has become a trend nowadays.
However, the style might be old-school but the principles of navigation remain the same – modern.
7. Typographic layouts:
The bold, stylish, and bigger font typography layouts are ruling the industry. Today, every client wants to have them on their website. However, the best part of digital design is that you can create a composition of text, animation, images, and video together. Creating layouts composing different elements.
In the world of minimalism, typographic layouts easily fit in these brackets. Also, typographic layouts are lightweight and have no impact on the website’s speed and performance.
You can find some inspiring examples on Dribble and Behance.
Chatbots are a great way to engage the audience and solve their frequent queries. It helps the audience to navigate through the website with ease. Chatbots are a support system for visitors. The more advanced chatbots the greater the impact.
Chatgpt is the greatest example of how advanced a chatbot can be, however, Chatgpt is very different from the rest of the chatbots. It’s just quintessential of advanced chatbots. Having advanced chatbots on the website is always effective and impactful.
These are the 8 things, we as a website designing company in Delhi feel as the upcoming trends of 2023, which take website design to the next level.