Everyone now knows what is SEO and how is it important for the good ranking of your website. But, mostly novices stop at making their website optimized and informative to make it more appealing to the users. What now?
According to them, we should now just wait for the people to magically start talking about your brand and Googling for the same. Isn’t that a lot to ask or more precisely, expect from them?
It’s like you have a great house with a lot of investment that you did on the interiors, but you’re living in the stone age and don’t know the coordinates of your home and can’t share it as well. How do you suppose that they’ll reach to your place?
By asking local Paan Walas and Autowallahs, right? That’s exactly what off-page SEO is all about. So, let’s get started with the quest of finding the route to your house!
First of all, there are two ways that SEO is done:
1. On-Page SEO
2. Off-Page SEO
It is related to what you do on your website, such as, title, description, internal linking, keyword stuffing (like, you don’t do that!). It makes your interior and exterior look great, and Pan Walas and Autowallahs will now be able to recognize your place.
Now that your house is visible among your local Paan Walas and Autowallahs, you need to convince them that yours is the one that is not just a building, but a divine embodiment of love and emotions.
And, to rank higher in their eyes, you need to take a stroll around and put the fact in everybody’s mindset that you’ve just moved. And, not just moved in, you’re here to set the standards for everybody as well. That’s what off-page SEO does, it helps with improving your website’s position in SERP.
Here, I’m sharing with you the best off-page SEO tactics that will make you climb up those steps in search ranking.
Who doesn’t love social media? Well, everyone does! And, that’s why your brand should also register an active presence on social media platforms. Almost all the social media platforms, including, Facebook, Twitter, Linkedin, Pinterest, etc. have high DA, PA and PR, and you are welcome to exploit these factors for your benefits.
(Read here: How to exploit social media platforms)
It’s ok, thank me later! Oh, I almost forgot, you might be wondering what that DA, PA and PR mean, right?
Well, DA means domain authority which tells how able your website is to rank high in the search results. It is predicted on the basis of 1-100 scale; 100 being the perfect score.
PA is page authority which is calculated just like DA, but DA is calculated for the complete site while PA is for individual pages. Both DA and PA are gifts of MOZ to the coding world.
PR is page rank which is calculated according to the Google’s pagerank algorithm to rank websites. Named after its founder, Larry Page, it has become obsolete nowadays, but it had surely seen its fare share of golden days.
There are plenty of image, video and infographic submission sites that are highly efficient when it comes to ranking. These websites allow you to provide tags, description, and reference links with the media element. These websites are important as they have high DA and PA that can help you with quality backlinks.
Video Sharing Sites: Youtube, Vimeo, Dailymotion, Metacafe, etc.
Image Sharing Sites: Flickr, Instagram, Tumblr, Shutterfly, etc.
Infographic Submission Sites: Reddit, Nerdgraph, Infographic Love, etc.
In guest blogging, we normally approach other high DA blogging platforms to publish our blog with a link of our business in the author bio or in the article body, whatever both parties agree upon.
They would publish your blog due to one or more of the following reasons:
There are many examples of guest blogging sites, namely, Ezinearticles, Hubpages, MOZ, etc.
There are many sites that allow you to share your documents such as PDF, Presentation, etc on them. E.g. Slideshare, ISSUU, Docstoc, Scribd, etc.
You can interlink your website’s address in these documents. These high DA websites will help you to rank higher in the search related queries.
Here, you’ll make a man out of your brand.
(Also read: Branding tips)
This includes blog commenting, forum submission, Q&A forums, etc. These things build your brand in the most humane manner possible; however, we’re so much into it that we generally don’t mind being labeled as spam.
Forum submission: Depending on the website’s niche there are many forums available that allow you to post your website’s link in the respective category. Like Zigwheels for automobiles.
Blog Commenting: This is generally black hat because we don’t follow the common guidelines of relevancy, but it brings quick results. E.g. Telegraph, Blogger, Xing, etc.
Q&A Forums: There are many places where you can share your knowledge with the world; although, this time we’re doing it only in your business interests. You can look up for the questions related to your business, and then start answering them. Try to be a little bit more into information rather than just boasting about what you do and how good you’re at it. E.g. Quora, Yahoo answers, Askfm, etc.
Social bookmarking is still a good option to get more traffic, qualified visitors, social followings, and, faster indexing.
However, here are some rules to follow while submitting your website’s details:
1. Create complete social media profiles of your business, e.g. Facebook, Twitter, Google+, etc.
2. Try to prefer quality over quantity as Google has been very strict lately.
3. 80:20 is the ratio you should use while bookmarking for informative and promotional respectively, not the other way around.
There are many sites that are considered to be very good for social bookmarking, e.g. PearlTrees, StumbleUpon, Reddit, Delicious, etc.
With directory submission, you’re sending out the message loud and clear that you’ve arrived and it solely depends on you to make it more impactful with your work.
These sites work just like social bookmarking sites, however, sharing option is disabled here, and that’s why it consists just of entering your name in the directory repository of search engines.
There are many high DA websites to do that, e.g. Promotehour, MarketingInternetDirectory, 3tot, Exalead, etc.
Your job is not done just with writing great quality content, you need to promote it as well so that it reaches the mass population.
(Also read: Improve Your Content Marketing Strategies)
And to do that, you’ve to get off-page SEO done in a manner that is not aggressive but subtle. These off-page SEO techniques will help you rank higher than ever in the search engine results. Think I missed something? Let me know in the comment section below.