Search Engine Optimization abbreviated as SEO consists of all the activities intended to improve the visibility and ranking of the website in organic search results.
Everyone does search on Google and the list of results displayed to the users is called “SERPs” or “Search Engine Results Pages”. If you are a site owner and if your website is not visible on the first page of SERPs, then you need to optimize your website to improve its visibility.
SEO is the art of improving the visibility of your website in SERPs through relevant keywords, and you need a webmaster to effectively implement the best practices of SEO.
When a user searches for a phrase, term, or keywords in search engines like Google, Bing, and Yahoo! And the results provided against the query are a collection of relevant websites. But, the relevancy is not just enough to place your website on the first page of Google, there are many factors and some important of them are the DA, PA, PR, Trust Score etc.
Every search engines have their own and advanced search crawlers which are used to crawl and get the data to build an index of information. Google uses advanced search crawlers to crawl and index the websites and use those data to display the results with relevancy against the search queries.
Every web crawler collects the content of the website to build an index of the information. This is why every webmaster says that content is the king.
Here we are telling you the important factors of SEO which affect the performance of a website in SERPs. Are you trying to learn more and more about SEO or ranking techniques to improve the SEO performance of your website, there are two important factors Google and every search engine pays attention; the On-page and Off-page SEO. However, there are more than 200 factors Google uses to determine the rank position of a website for a specific relevant search term. Here we are telling you some of the most important factors from them.
On-page SEO is the practice of improving the design, code, functionality, and navigation structure of the website to give users an easy to navigate and flawless user experience. A lot of things come under on-page optimization and here are the some very important of them:
7. Site verification and many more.
From the list, you can choose the ones which are necessary for your website and there are some other tags also available which you can find by Googling.
Off-page SEO consists of all the activities of link building to build high-quality backlinks from various websites. There are a lot of activities needs to perform to get the backlinks from the high authority website to pass the link juice towards our website. Here are the activities you can consider in your worklist to generate high quality and authority backlinks pointing towards your website.
• Directory submission
• Social bookmarking
• Business listings
• Blog commenting
• Forum marketing
• Image submission
• Article submission
• Blog submission
• Guest blogging
• Press release
• Doc and PPT submission
• Video submission
• Link building
• Web 2.0 submissions
SEO contains 3 techniques and here’s all you need to know about them:
White Hat: White Hat SEO do all the SEO activities to improve the website rankings in the SERPs but they don’t violate the search engines guidelines to get rankings. This is the best SEO technique but it takes time and gives the long last benefits.
Black Hat: Black hat SEO uses the activities to get the instant rankings on organic searches but they violate the quality guidelines of search engines to gain the rankings instantly. Black hat SEO activities are cloaking doorway pages, hidden content, and a lot more.
Grey Hat: Grey Hat SEO is not a white hat or not black hat, but they utilize both of the techniques to gain the rankings. This is a mixed kind of approach, however, this is neither the completely white hat nor black hat, but there are chances that your website might get hurt after an update.
So, we will recommend following the white SEO techniques to optimize the performance and rankings of your website for a long time performance.
SEO is one of the most prominent ways and has great potential to drive millions of traffic and quality leads to your website. You must utilize the SEO activities to increase the visibility of your website and improve your prominence among your customers.
Search engines are getting smarter and businesses are utilizing the power of the web at the fullest, so why you are waiting? Just step out and start optimizing your website to capture the attention of your customers and sell them your products or services instantly.
Feel free to give us a call or sending an email at firstname.lastname@example.org if you have any questions or queries regarding the SEO.