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December 17, 2019Social MediaLeave a comment

Accept it or not – Social media is the big thing now. According to the estimates from Statista, in 2019, there will be around 2.77 billion social media users around the globe, an increase from 2.46 billion in 2017. This fact alone should cause all the marketers to consider the opportunities for their own social marketing campaigns. In fact, this landscape has huge potential to boost your website conversion rate. Having said that it is also true that social media marketing is as complicated as it is huge.

Social media crowd is never static. People come and go; interests and preferences change almost daily. So, before investing heavily in this avenue it is crucial to understand the landscape thoroughly. Getting stuff correct means making great returns, but if something goes wrong your team and brand may suffer immensely.

With this mind, here are top five ways to increase your website conversion through social media.

Social Media Strategies to Boost Website Conversion

So, you’ve got loads of fans and followers on your social media page. That’s really great! It feels good to have all those likes, shares, comments and engagement on your social posts, correct? But now what?

Popularity alone is not sufficient for a brand’s survival. That popularity should lead to something useful – conversion is the word. Your posts should inspire your fans and followers to take an intended and useful action – hit the Buy Now, Contact Us, and Sign Up or Get a Call Button. Convert those followers to your loyal customers. Here are some useful social media strategies to do that.

• Time your social media interactions – The best thing about marketing your business social media platforms is its wide reach; you get fans from all across the world. But it is also the biggest challenge of all times – trying to interact with people within different time zones is tricky. Ideally, all of the social media interactions with your fan base should be scheduled according to peak use times. People trust consistency. If you interact with your followers on regular times during a week, you are going to develop a genuine and loyal user base for your brand. This long term brand loyalty can lead to great conversions. There are several tools that can help you know the best time to engage your users and schedule your posts.
• Send them to relevant landing pages – Know where you want to take your followers, and take them there. Your social media profiles and your website should have a great bonding with each other. Ensure that all of the links shared along with your social media posts work and takes the readers to the page you want them to engage in. If your social post talks about Employee Retention Strategies your landing page should have complete information about the same subject. Avoid surprises – deliver what is promised. Also, promote your company social media profiles on directory listings, forums, guest blogging sites etc. This helps increase your brand visibility.
• Analyze your data – Simply posting on social media without knowing what’s working and what’s not won’t deliver a return on investment. You need objective data and you need to move according to those data. You can monitor the results of your social media marketing strategies using popular analytics tools like Crazy Egg or Google Analytics. This analytics data will help you create and post content the right way at the most effective time of the day. It will also help you know where most of your website traffic is coming from. This targeted marketing will surely improve your website conversion numbers.
• Develop informative social content – Your social media posts should always deliver value – a solution to a problem or answers to complex questions. While humor may generate an exceptional number of likes and shares, they don’t usually lead to long-term sustainability. While your post doesn’t need to be long to be valuable, it should be substantial. It should be informative and should deliver something that will excite the followers to take an action.
• Create attention-grabbing headlines – Your title is certainly the highlight of your content – make it stand out. It is the first thing your followers will read and perhaps the last if it fails to impress them. So, create something attractive that will make them read your entire post. Just for your help:

• Try adding a negative or surprising element to your headline. To your surprise, negative titles tend to perform better than positive ones.

• Headlines with numbers also tend to do better viz. 5 things to take care of while giving an interview.

So, it’s your title that can make all the difference to your website conversion ratio. Develop a great one.

A piece of advice,

If you have a content piece that is worth sharing again at some point in the future, consider writing a different snippet to repost it on your social media page. By reshaping the same piece you will turn the content into something unique. It is like an old product in a new packet.

By doing all of these you will build an unbreakable trust in the follower’s mind.

The Bottom Line

Businesses need to take into consideration two crucial actions when trying to get more conversions through social media: tracking social media analytics, and ensuring your website landing pages have strong and bold call-to-action and smooth check out in place. These are two ways to hook new and existing customers while generating conversions.

You need to keep patience and be systematic in your approach while portraying your brand on social media. You should be on your toes to deliver unique content constantly and analyze the date to derive great returns on your investment.