Accept it or not – Social media is the big thing now. According to the estimates from Statista, in 2019, there will be around 2.77 billion social media users around the globe, an increase from 2.46 billion in 2017. This fact alone should cause all the marketers to consider the opportunities for their own social marketing campaigns. In fact, this landscape has huge potential to boost your website conversion rate. Having said that it is also true that social media marketing is as complicated as it is huge.
Social media crowd is never static. People come and go; interests and preferences change almost daily. So, before investing heavily in this avenue it is crucial to understand the landscape thoroughly. Getting stuff correct means making great returns, but if something goes wrong your team and brand may suffer immensely.
With this mind, here are top five ways to increase your website conversion through social media.
So, you’ve got loads of fans and followers on your social media page. That’s really great! It feels good to have all those likes, shares, comments and engagement on your social posts, correct? But now what?
Popularity alone is not sufficient for a brand’s survival. That popularity should lead to something useful – conversion is the word. Your posts should inspire your fans and followers to take an intended and useful action – hit the Buy Now, Contact Us, and Sign Up or Get a Call Button. Convert those followers to your loyal customers. Here are some useful social media strategies to do that.
• Try adding a negative or surprising element to your headline. To your surprise, negative titles tend to perform better than positive ones.
• Headlines with numbers also tend to do better viz. 5 things to take care of while giving an interview.
So, it’s your title that can make all the difference to your website conversion ratio. Develop a great one.
If you have a content piece that is worth sharing again at some point in the future, consider writing a different snippet to repost it on your social media page. By reshaping the same piece you will turn the content into something unique. It is like an old product in a new packet.
By doing all of these you will build an unbreakable trust in the follower’s mind.
The Bottom Line
Businesses need to take into consideration two crucial actions when trying to get more conversions through social media: tracking social media analytics, and ensuring your website landing pages have strong and bold call-to-action and smooth check out in place. These are two ways to hook new and existing customers while generating conversions.
You need to keep patience and be systematic in your approach while portraying your brand on social media. You should be on your toes to deliver unique content constantly and analyze the date to derive great returns on your investment.