Social media marketing is still a new division but it grows every day. It changes course every day. But there are quite a few essentials you must be aware of when it comes to marketing your brand in social media.

Social media marketing is promoting your brand on various social networking sites either by paid or unpaid means. Facebook, Twitter, LinkedIn, Pinterest, and Instagram are the most famous places. 

Krystal Wu defines the process as, “Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand awareness.”

So are you ready to get your brand inside social media? 

How to market your business on social media?

How to market your business on social media

There are two broad categories you must know before you step up into the amazing marketing area. One is paid and the other one is unpaid. Brands across the globe have an excellent blend of both categories in their marketing approaches.

Paid ads

Social paid ads can be a better choice if you wish to take our brand to a large audience and in a quicker way. These ads can be easily targeted to a specific audience. For instance, if you own a women’s clothing brand, then you can place your ads before the right audience- women by using various options provided by the platforms.

For beginners, organic reach is not pretty good. So you need to focus on paid ads. You need to create great content here because you are investing your money. So be careful in choosing the right platform and in choosing the right paid ads method.

  • You should understand social media advertising first. These basics can help you answer questions like- Why do you need social media marketing? Which site is the best? Etc.
  • Then prepare advertisement content that is intriguing and crisp
  • The next step is crucial. Undertake to test. Adopt testing methods to know which content attracts more conversion and which is not.
  • Decide your advertisement design and content, then place it before the right audience
  • Use analytics and understand the trends.

Facebook, Instagram is quite similar but the reach differs. Snapchat, Linked In are unique platforms. You need to frame adaptive content for your ads.

Unpaid medium

The unpaid form is usually simple but requires great effort. The post you put on each site should attract more audiences which in turn results in more traffic to your website. There are tricks and techniques to make your organic reach better.

  • Engage with your audience
  • Answer their queries and respond to their claims
  • Curate posts that are genuinely informational
  • Understand contemporary trends and post accordingly
  • Organize virtual events or engagement sessions
  • Promote your brand by community blogging
  • Do innovative campaigns

Social media campaigns

“Social media is here. It’s not going anywhere. Not a passing fad, Be where you’re customers are, in social media.” Lori Ruff tells you where you should be. 

Here are the most important things you should consider and possibly adopt in your social media marketing strategies.

  • Prepare branded content. When it comes to social media, people want to see more new stuff. Blend your brand name with that of interesting stuff and engage with your communities. Don’t bother your followers with odd information.
  • Don’t ignore market trends. If you find a particular hashtag is trending, see what you can share with your customers on that topic. 
  • Keep updating. Don’t leave out a gap. Always make sure that your posts are up to date. Archive all unnecessary and older stuff. Put up fresh content whenever possible.
  • Engagement. Whatever you do, provide a strong CTA. You need to ensure your customer participation. This way, you can build trust.

Creating your marketing funnel

marketing funnel banner

A marketing funnel traces the path taken by a customer from knowing your brand till making a purchase. Each step is marked by your action and the result from your customer. In social media marketing too, you should lay down a clear plan for your funnel before engaging in aggressive marketing. 

  • Place your ads before your audience and find out their behavior. Do testing, say A/B testing, to know what prompts them to come in touch with you. 
  • Create the best components for your website and a strong CTA.
  • Catch up with what they feel by understanding user behavior. Then reach them through email marketing or newsletter subscription dialogs. 
  • After they make the purchase, suggest relevant products, and make sure the user spends more time with you.

What type of marketing is best for you?

best marketing for you

There are several types of social media marketing. For each kind of business, there are ideal platforms. If you are a skill-based entrepreneur or a professional, Instagram suits you. If you are a B2B businessman, then Linked In suits you. Now let us understand different forms of social media marketing.

  • Instagram advertising– No captions needed. Today, more startups and small businesses are moving to IG to promote their business.
  • Facebook advertising– Facebook Ads Manager will help you create ads that are best for your business.
  • LinkedIn Advertising- LinkedIn has an advertising program under LinkedIn Marketing Solutions. It will help you drive traffic, promote sales, and build brand awareness.
  • Campaigns- You can make innovative campaigns like that of Dove’s Self Esteem Campaign and Burger King’s Burn that Ad campaign.

Influencer Marketing- this is an emerging form and many Youtubers and bloggers endorse your product or business by advertising it on their content.

Social media is not about your business. It is about people. Provide what they want and they will provide what you want.” Social media is a two-way communication platform where you can engage with your customers more personally. This will help you in building your business. Honestly, with more than 45% of the World’s population spending their time on social media sites, this is the right place to take your business to millions.

Some of the must-have features of your social media marketing-

  • Short Video ads
  • Customer testimonials
  • Innovative ideas
  • Showcasing products/services in a stunning way
  • Integrating with other marketing techniques
  • Promoting In-app purchases
  • Make use of ephemeral content

Online is old news. Online in social media is permanent news. So take your brand to the millions of internet denizens out there. With a strong message, attract and grab their hearts. Happy social media marketing!


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