5 Reasons why your Conversion stats isn’t promising:
There is one thing that is given good SEO strategies will ultimately
bring you quality traffic to your website and help increase your
website conversion rates, and having proper conversion rates means the proper flow of blood through the
online business. Moreover, you would know that your target audience isn’t reaching your website as Google
is not ranking high and hence is not under proper search engine optimization. But, there is more to the
process.
1 Focus is on your design, not your goals
What you are building as content and design for your website is the first thing that your audience will
notice and ponder upon but it isn’t the only place that deserves all the attention. It is also very important to stick to the goals your online business is targeting
and balancing between your quality content and goals is the secret tip. Websites have been the
domain of designers and other creatives for a long time. But that’s not enough.
The first step to level up the game is to align the interests and goals of your customers with your
business because it goes both ways. As much as the business is benefiting the company it should benefit
the customers as well. This increases the desired engagement and ultimately leads to desired conversion
rates. However, this interlinking is incomplete if what you are presenting to your customers isn’t
presentable enough. Following the improved and latest trends will not always lead you far but meeting the
customer’s goals will.
2Utilizing the advantage of SEO
First, let us understand what this SEO is and how it works. SEO or Search Engine Optimization works
magnificently for improving and improvising your website ability to rank higher and bring out best-of-best
results in the search engines when researched. Just getting a website for your business imagining that
your target audience will ponder upon it with money is very last season. Its time we level up the game and
the first step is to have website content and quality with the best of SEO
strategies.
If you are wondering what are those SEO strategies, don’t worry, we
got your back. When doing SEO work on your content it is very important to analyse and ensure that your
content targets the terms that your audience searches leading to proper keyword research. Without proper
keywords that Google will utlise to rank your website, there won’t be any murdering daytime for your
website.
Your content creation and its marketing for your website goes hand in hand. Your content should be
created targeting only the valuable keywords while your marketing strategies should focus on reaching your audience with the right
content. For the last breathe of relief, indexing your pages by Google is a must task and hence internal
linking.
3 Mismatch of Website Traffic
Unaware to most business owners but contact forms play a significant role in
driving and receiving more leads into the website. As said, a contact form can
be one of the most important, and overlooked, elements of a website which is
required to be optimized as per the website needs and suits the ranking of the
site.
How to identify that whether your website traffic has mismatched or not? Such website mismatches come in
3 forms: Very few readers or vistors, visitors coming to your website are from wrong resources, and there
are visitors to the wrong web pages. To come out of having few visitors to your website, you have to
figure out what phrases your target audience is using to search for the information around their needs and
problems that can be related back to your website.
To attain and bring the attention of right visitors without any wrong resources, it is also a wise step
to get more traffic for your website from the social networks which will lead to higher rate of
conversions and engagement of your target audience. Moreover, pay-per-click advertisements or simply paid
advertisements are another strategy to divert your target audience form wrong web pages to the right one.
Say no to mismatch of your precious consumers.
4Tortoise Mode of Page Speed
Everybody is a user once before one becomes a trader online and so everybody knows opening a website that
takes a lot of time to load can be annoying and divides the user’s attention. This is never promising for
an aspiring online business. Nobody likes low loading web page speed
which will only make your users hop onto the next website that opens within a
few seconds. Moreover, this doesn’t stop by just diverting your users away, Google has its own
algorithm for website loading which if not met, ranks your website below. All of these effects the
conversion rate of your website and drives the least of traffic.
As said before, 25% of visitors jump ship if one website isn’t loading in the
next 4 seconds. The reason your visitors don’t make it to your website is because it’s slow
processing nature. Moreover, there is living myth regarding website speed optimization is that one needs a tech guy to make your website load faster. No! There is no such
hustle always. Interestingly, you can do 75% of the things yourself and speed
up your website considerably within an hour of effort. Crazy, right? Are you feeling like the
big tech guy already?
5 Too Many Choices for your Users
There is big to bigger clutter reasons for your low conversion rate in your
website out of which another reason is your website has too many choices on your site pages for
you users to choose from and hence, mind-clutter again! It is given that if you want users to convert,
which of course you want to, then it is necessary to direct your focal point on your pages that should be a CTA that entices users to do just that.
But, why having too many choices for my users a turn off for conversion rates? The answer is cherry cake.
When you provide users with too many options, buttons, and menus, it leads to an experience known as
analysis paralysis. Analysis paralysis means users are so overwhelmed, that they become paralyzed and
don’t make any choices at all. Ultimately, it is a bad news and a worst-case scenario for your webpage
which was meant to have higher conversion rates and drive the traffic.
If you are still wondering what is the solution to narrowing down the choices in the website and
highlight the important ones, here is what you have to do. You have to skim through all of your website
pages and ensure that you have one clear call to action or CTA. Sometimes, more than one CTAs is okay, but
it shouldn’t come across as too overwhelming for your users to choose from
Say No to Low
Conversion Rate for
your website!
This is the third time we are saying that we, Artattackk got you covered to
fix your website’s low conversion rates and we mean it each time. Artattackk is the best digital marketing agency
in Delhi that specializes in creating and maintaining websites that
drive conversions.
Surprise-Surpise! We also offer web design services, content creation, SEO
analysis and more that will help your existing or new website take off with more conversions through our
strategies of SEO, content marketing campaigns, etc.
Don’t think much and dive in with us to experience the best of services for your website as we are known to provide amazing,
and effective services to our clients ever since. Reach out to us to enhance the best experience!