The target for every business is to show up in the searches before a competitor when people look for a product or service like yours. But how is it possible in the times when the competition is immense.
In the times when you can spend some money on Facebook or Google to get immediate traffic on your website, you should wait and ask yourself one question – Is it sustainable? The answer is NO.
You will definitely get traffic from these mediums, but what happens when you will stop paying? Will your business ever be found again? Again, NO.
Every business does a lot of research to produce extraordinary content with the hope to drive traffic today, tomorrow, next month, next year and forever. That’s why it is worth your strategy and effort.
Building organic traffic is tough, extremely. But anything that you get after days, months and years of hard work is going to benefit you in several ways.
Never run behind studies that tell you the best time and number of times you should publish blogs.
Search engines love websites that are updated regularly. In fact, even users prefer such sites; it tells users you’re serious about providing new and engaging content, which makes it worth for them to invest their time in reading it.
Try to publish at least one blog every alternative day, if not daily. You can even hire experienced content writers to keep your blog fresh and updated regularly.
Consistency pulls your users to your site, and makes them like, share and recommend your content to others online. These techniques boost organic traffic on your website.
Go for Long-Tail Keywords
Majority of the businesses target two or three-word keyphrases because they tend to have high search volumes. But one shouldn’t ideally go for it. Because it is highly competitive. Instead of spending your time and effort after something that is difficult to achieve, go after long-tail keywords.
For instance, if you own an indoor play are business, don’t go behind the ‘indoor play area’ keyword. Chances are your business will never show up on Page 1 or even 2 due to high competition. Instead, narrow it down a little; make it a little specific. Try adding your location like ‘customized cake shop in South Delhi (your location).’
You can reach your customers by narrowing your target keyword. Long-tail keyword more likely resembles what an actual user would type into a search engine. These type of keywords drive more organic traffic due to greater relevancy and less competition.
Be Fair With Google
When we say organic traffic, it has to be increased with ethical means, or you will get hit by Google penalty. As we’ve mentioned above, attracting organic traffic is hard. But anything that promises shortcut or instant solution is mostly wrong and can go against your business.
You should create good quality content. Great content is one that provides solution your users are looking for. Create content that resonates with your users/readers/target audience.
– Don’t go behind paid links
– Don’t publish poor quality stolen content
– Don’t run behind cheap backlinks
– Publish content that people want to read – one that will solve their problems or answer their questions
If you follow these tips and be fair to the search engine giant, Google, in the end, your website will get a lot of organic traffic.
Develop Good Metadata
The meta description, meta title and URL are the three important elements to drive organic traffic on your blog. With good metadata, you tell Google exactly what you’re talking about on a particular page. You need to optimize your content time to time using proper metadata for every page on your website to drive organic traffic. It is also important to use the primary keyword in your meta content.
Do Proper Interlinking
Once you have created the content, you can link to it in relevant blogs and websites, guiding visitors to a more relevant pool of content. This way you can direct users to more helpful content pieces and in turn, they will wait on your website longer, which will boost the overall traffic.
But you need to be careful. Don’t overdo interlinking, otherwise, it will start looking spam and Google will penalize your website.
Get quality Incoming links
Google gives importance to a website that gets quality external links. But it has to be from relevant and trustworthy sites. Encourage friends, fellow bloggers and suppliers to link your site. The more quality incoming links you have, the higher your site will rank. This also increases your website’s authority.
If you get a link from irrelevant websites, chances are higher that Google will consider your site spam.
In a nutshell, to increase organic traffic on your website, you need to give your customers what they want – solution, insights and a lot of quality information.