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Responsive Website Designing― Enhancing SEO Like Nothing Else

Responsive Web Design
Clock IconApril 21, 2015DividerWeb DesignWeb Design

Ever heard the term Responsive Web Design? Well, here is what you wanna hear next… Google recommends responsive websites! Good enough for a bit more depth?

Here we go.

The pace at which websites are being developed and hosted is catching momentum with each passing day, and this is speaking of all across the globe. With more and more organizations looking forward to investing in the internet marketing field, the demand for quality website development is increasing parallelly. So what’s with responsive web designing? How does it come handy?

A responsive website design inculcates a concept through which a particular website UI adapts to the various screen sizes pertaining to the different devices on which internet can be accessed these days. For instance, mobile phones, laptops, desktops, tablets etc. are the major devices providing internet access. As various marketing surveys suggest, mobile internet usage has grown extravagantly. Hence, it has become necessary to ensure that the websites are optimized for mobile viewing so as to achieve the desired Search Engine Optimization results.


website responsive test

Why adapt with the rising trend of Responsive Website Designing?
There are several benefits of having a responsive website design. Not only do responsive websites have an adjustable UI in accordance to various screen sizes, it also enhances the SEO quotient.

Here are some additive benefits of having a Responsive Website:

  • Faster loading of the web pages
  • Better view
  • More leads
  • Better ROI
  • Enhanced SEO
  • More traffic generation
  • Convenience in management of SEO campaigns
  • Enhancing search engine indexing/crawling

Responsive Web Design→ Best SEO
Only recently, Google shared information regarding its mobile responsive website update quoting that websites will now have better search engine rankings if they are mobile responsive.
With this imparted inclination of Google search engine to the mobile responsive sites, it is a high time to switch from your SEO digital marketing techniques into something more responsive. This will help the search engines to render a solitary CSS media query for every gadget that is attempting to reach out to your website, by using one HTML platform that is more convenient.

Did you know, responsive website designs incorporate social engagement?
The search engines make use of website responsiveness as a search ranking metric that influences the social engagement of any website’s visitors. Google drives the website admins to give their visitors a superb experience by making their websites as responsive as they could. This further helps to coddle the diverse requests that their guest’s survey asks for.
Using different variants of your business site weakens your brand image. It makes your business less captivating to your online visitors, at the same time, makes it harder for the Google search engine to record and rank it for the indexed lists, making it a black hat SEO strategy being misused in digital marketing.

Responsive website design averts link dilution as well!
A website design, that is responsive for review, will permit your links to stream all the more productively back to your website while keeping all your social links in a solitary spot for better SEO results.

Among the best elements of a responsive website, one ought to incorporate the following:

  • The font and color components of your website ought to have the capacity to suit the little screen of the gadget utilized by your guest.
  • Actualized components will download quickly with a proficient display of your pictures and substance, which will eventually be advantageous for a full-fledged review.
  • Your website functions admirably without bringing about any issue to your website visitors.
  • The navigational experience of your website visitors is upgraded by making use of a user interface that is flawless to the screen size used by your potential clients.

With a responsive design upgrade, you can hold the enthusiasm of web clients as in why they should be intrigued about your business, after all they took their precious time to go through your website. An unresponsive website can kill their interest and you can’t afford to lose significant leads for your digital marketing campaigns on account of this imperfection in your web design and improvement structure. So, be innovative. Be responsive!

Here are a few pointers that a mobile responsive website will avoid:

  • Avoiding media options such as Flash, which do not work in a mobile interface
  • Avoiding full screen interstitials that block the mobile view
  • Avoiding unnecessary mobile redirects
  • Avoiding 404 errors

Find Local Business using mobile device search results
Generally, in search for the best local business, users tend to prefer googling on their mobile devices. As per an online survey, more than 45% of the purchases are being done through the mobile/tablets these days. A major reason being the quick responsive nature of the devices and the fact that nowadays internet is easily accessible through these devices. All in all, it saves time, energy and at the end of the day you get what you wanted.
The change in the business mindset with the onset of responsive web designing is inevitable. More and more businesses are investing in mobile advertising. Unbelieveable as it seems, back in 2013, mobile revenue had increased big time by about USD 7 billion at Google and Facebook as well. Case in point, if this was the condition in 2013, what might happen by the end of 2015 will be history!
If you don’t have a mobile-friendly site, Google might punish you! If you are not yet aware of the fact that your website is mobile responsive or not, here is a quick guide from Google Webmaster resolving all the FAQ regarding the 21 April Mobile responsive update.

A recommendation from Google:
For those who are totally new to building a mobile responsive website or want to upgrade an already existing one yet are facing problem in understanding the essentials, you might as well check out the Mobile Friendly Websites Documentation by Google.This will guide you through the very basics to the most advanced techniques involved in making a website mobile-friendly, at the same time understanding the importance of this concept and how it will turn out to be very fruitful in the coming future.

If you think your site is mobile-friendly, go for the mobile-friendly test!
Wondering, what this mobile friendly test is all about? Well, as the name suggests, it is a test which will take in your website’s URL, and give you a result stating whether your website is mobile responsive or not. (See the image below.)


mobile-friendly test

Once your website is considered mobile responsive by Google, every time your site is being searched on Google search engine, the result displays a mobile-friendly label, if it follows the below mentioned criteria detected by Googlebot.

  • Ignore use of mobile non-responsive softwares such as Flash
  • Proper usage of clear font that is legible without much zooming
  • Adequate sizing of content as per the screen size, thus avoiding unnecessary scrolling or zooming
  • Appropriate link placement

If the website fails to clear the mobile responsive test, here is what Google will display on your screen:

mobile-friendly test

And if you successfully ensure that Google is labelling your website as mobile-friendly, this is what your Google search result will look like:
With time passing by, Google is rising as the real deal. With its strong hold in the internet marketing domain and with its well-researched predictions of what’s going to be the next big thing, mobile responsiveness is definitely going to make a difference in the online world, making websites more resourceful, data-centric, platform-independent and user-engaging.