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Why Is My Website Traffic Going Down? (And How Do I Fix It?)

If you are here it means your website is having a low traffic fever. No worries, we will help you fix it.

A small business owner or a massive individual website that targets the users at a large scale, it is always a requirement to have good website traffic to achieve the levels of digital marketing. Every online business needs high conversion rates and updated sales direction which indicates its growth also enhances the traffic through the targeted audience. The more amount of visitors the more benefits the business owners experience through its website. Good website traffic increases brand awareness and nurtures the relationship between the owner and its customers.

Selling ultimately what the owner has to offer is an omnipresent motive and reason behind every website. However, when the traffic in your website drops it happens to various reasons that will be covered here along with all the recipes to fix this bug.

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Index the website issues:

Index the website issues:
The Problem:

The reason why your website traffic has a drop is that the crawlers of Google aren’t indexing the website issues properly which led to the drop in situation. Ranking in the search engines properly and showing relevant search results after your website is being searched is a necessity and your website is not doing that. This leads to no existence for your target audience where they do not know your website exists and hence are not able to render your services or products. But at the end of the day, popular search engines like Google and Bing aren’t lounging around by the corner of the road. Hence, fixing the issues is very important.

It is important to improve the website traffic issues and the search results so that users can access them easily. This leads to user satisfaction and user meant loyalty towards the business. Moreover, as your online business grows, it’s not unusual to find that in addition to crawlers indexing your site, scrapers and rogue bots are hitting your site too in an attempt to benefit from your site traffic in some way.

The Solution:

The steps are very descriptive yet distinctive to fix the website traffic drop and altogether it puts it back. To index the website issues properly, it is required to have access to Google Search Console to monitor your website’s index report regularly Any error that will come across will have an easy notion to fix and validate other measures.

In addition, there are other measures to prevent the indexing issues in your website that would exclusively include using updated server software and avoid sharing hosting with the given limited resources. The reach should increase to many measures. Also, it is wise to fix any monitor broken links through a plugin.

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Hype Up the SEO game:

It is tough to realize that your website isn’t inviting the traffic it should and it’s tougher to fix them when you have done everything to increase them but the numbers say otherwise.

Hype Up the SEO game
The Problem:

There is one given notion that is: Google is the best source of free traffic. But, it isn’t easy as it sounds because getting your content within the top 10 results is a tough task. Like any straight-up competition, only the best of the best website is featured up there with a rank and brings the traffic. All of this means one thing: that your content is top-notch.

However, That’s the start and by the end of the day, there are several other factors at play out of which SEO is very important. It begins with installing an SEO plugin and optimizing your website content for keyword search terms, and more. But, how does it influence the traffic to the website? It influences your chances of ranking high in search engines as just missing one important factor can result in very low rankings.

The Solution:

The solution to the SEO problem is using WordPress SEO. It is a multi-step process that can be difficult at first, but with a little practice, it can become second nature boosting up traffic engagement.

  • Install and Configure the best WordPress SEO plugin. To enhance the process it starts with installing the plugin and then use the configuration wizard to help you with the setup. It’s an easy path after that.
  • Install Google Analytics, Search Console, and an XML Sitemap. Installing Google Analytics will allow you to keep track of your overall website traffic. Search Console will keep the report and track of your search presence.
  • Use the particular SEO plugin to optimize your website content. Your SEO plugin will start by asking you for your target keyword and then analyzes your page and shows you how well you’ve optimized it around your keyword.
  • Have access to advanced SEO tools to analyze other technical issues. It also helps you plan ahead with keyword research, competitor analysis, and the list goes on. One of the most significant advanced SEO tools is SEMrush.
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Your keyword strategy is whack

Having a whack keyword strategy for the content of your website will only give rise to a slow but steady traffic decrease which is not going to be a blessing from your business or digital standpoint.

Your keyword strategy is whack
The Problem:

We all know keywords are incredibly important to search engine rankings and having a good keyword strategy is a boon. It is also necessary to keep the keywords for your content within your league so that you can cope up with it. Having out-of-league keywords wouldn’t matter even if your content is the best of all, if not followed through the strategy.

Hence, keyword strategies are very essential to developing winning search engine marketing campaigns and ultimately rank your website high for more traffic attention. Given our not, it is a golden rule that your keyword strategy for your website content should involve selecting high-performing keywords that drive relevant traffic to your business.

The Solution:

People say that the best keyword strategies rely on highly relevant keywords meaning to use only those keywords that relate closely to your business or are associated with your industry for most traffic engagement and we agree very much.

Once you are aware of which keywords to bid on for your content, usually the next step revolves around crafting text ads that incorporate your keywords which can lead to pay-per-click or PPE advertising.

It is necessary to find the keywords with proper keyword marketing research. It is important because to have successful search marketing, requires an intensive keyword research strategy and uses keyword discovery tools to compile a comprehensive list of marketing keywords.

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Your website’s design or content isn’t worthy

Even a genie out of a lamp can say that your website content is the primary reason why people come to visit your blog and turn from mere readers to customers who will render the services that you have to offer. Hence, if you’re only pumping out mediocre blog posts, no one will want to stop by for a read. And if they are not a reader, they won’t be your service receiver. You may have other great marketing tactics, but if your content doesn’t flow well, your traffic will flow out.

Keyword Research
The Problem:

Surprisingly, some people even pay for their traffic on the website but it doesn’t last long past a hot minute. This hot minute won’t feed the needs. This is because driving traffic is one thing we all do but getting them to stay, is the challenge. And doing this challenge constantly will be a million-dollar question.

The Solution:

What makes the traffic stay? The readers should go “Why didn’t I think of it that way?” while reading your content on your website which will make them stay. This is called high-quality content and having one meeting all needs isn’t a joke. That is why it is so important for you to try to write incredibly high-quality posts that are optimized for the web.

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7 additional reasons your website traffic is down

When the website is plummeting with the ranks in the Google algorithm, it is not good news for the website owners or the small business owners . It is given that when websites are created it is meant to be visited by the target audience but it varies differently for different reasons. Hence, if the website traffic is going down it affects different types of visitors, and below are some additional reasons why your website is not getting the deserved attention:

7 additional reasons your website traffic is down
  • You are not tracking the right rankings.
  • You are not fixing the broken links or your website has lost links.
  • Your website may not rank higher as Google keeps on changing its algorithms.
  • Your competitor is increasing their website traffic by better efficiency which you are lacking.
  • Your page is not loading or its speed is not keeping up with the search engine standards.
  • Even if your website server is working fine, it is required to have the capacity to hold major traffic changes and don’t crash.
  • Recent website changes and redesigns not meeting the Google strategies.
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Restore your website traffic (and then some) with Artattackk

It is normal to lose website traffic and have plummeted rankings but it is not normal if you are not working on it and fixing it. It is very important to know and understand the Google algorithm and strategies that can uplift your website indications and benefit you to achieve the target audience.

It is quite an enormous job to fix the website traffic and sometimes it is tougher to answer the question of how to fix the website traffic that is going down. But we are here to fix it for you and let you know what is up with your website. We are Artattackk, the best digital marketing agency in Delhi that will browse through your online presence. Rise, and shine and reach us!