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My Website Doesn’t Drive Leads, How Do I Fix It?

Driving Lead in the website is an important part of online business operations. As a small business owner or a freelancer ranking up, having a website without leads is bad news as your necessity is based on attracting interested buyers to your website. And learn about the services rendered by it.

No worries, we got you covered. We have for you a quick tour through our small yet detailed guidelines on how to fix the number of leads to the website and increase them gradually. It is not a complicated task, but a task that requires your invested time and a few resources.

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1 Keyword Research

Including relevant keywords in the content of your website is as necessary as the sugar in your tea. The keywords that are put into the content should check the requirement of being used naturally, not overstuffed as it may detract and distract the reader from the main idea and concept. Over the years, online websites came through mainly in the form of small entrepreneurship and businesses which gave the rise to relevant keywords research to reach more to many users.

Keyword Research

The importance of using keywords grew throughout the content besides many other checklist items like the meta description, the page title, the URL, headers, etc. What you are writing throughout the piece describes why should your target audience choose you over others.

When your business website uses the relevant keywords according to the needs and requirements, it creates an umbrella of strategies that will bring your audience towards your website with an increasing number of leads. SEO or Search Engine Optimization is the ultimate strategy in digital marketing that can influence your website leads and drive it more towards your business online.

SEO does the magic to increase your website visibility in popular search engines, especially, Google and rank better in the search results. That’s how with your keywords research your website content drives leads and your users render your services.

So, how to do keyword research for your website SEO strategy?

First, the answer will be directed into knowing What is Keyword Research? Keyword research is that process where search terms are required to be found and analyzed that the respective users enter into the search engines like Google with the motive of using that data for a specific purpose. These searches are often for search engine optimization (SEO) or general marketing.

Now, do your keyword research for the best SEO strategy:
  • Make a list of important and relevant topics circling on what you know about your business.
  • Fill in those topic buckets with keywords that suit them best.
  • It is important to understand how intent affects keyword research and then analyze it accordingly.
  • Research-related search terms are important for their creative purpose. It will help you know your audience.
  • Use keyword research tools to your advantage like Moz, SEMrush, etc.
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2Improve your Page Speed

Thinking that speeding up your website isn’t important? Well, big mistake. Page Speed is so important that it can overpass the oxygen requirement in the body. Not exaggerating but, the speed of the page refers to the speed of your website at which it loads and it determines how much of your traffic is enjoying it. A second late than it should load, Boom! Your User has moved onto the next website. So, the importance of having a tasteful page speed that can make the mind of the users go nuts is very much necessary.

Improve your Page Speed

However, Page speed is often confused with "site speed" but it’s quite alright as we are here to guide you through it. Page speed is described as either "page load time" which exclusively means the time it takes to fully display the content on a specific page or "time to first byte" which means the duration your browser takes to receive the first byte of information from the webserver being used. According to stats, a one-second delay in loading time leads to 11% fewer page views which results in almost 7% loss in conversion and even lesser user interaction.

To major facts, Google has already indicated the site speed which resulted in indicating the page speed as well. It is done through one of Google’s algorithms that are used to rank your website in the search engines.

Driving leads to your website is necessary but making them stay as long as they don’t render your products and services is the real task. And, it won’t be possible to hold onto your target customers if the loading time of your page speed can’t cope up with the standards of the Google algorithm.

Now the real question, how to increase your page speed that will drive more leads? Here is how:
  • As page speed is important for user experience so influence the SEO practices to most uses.
  • The smaller your files are on your website, the faster the page will be laid. So, enable file compression through any software.
  • Google recommends using CSSNano to optimize every code of the website which will remove unwanted codes and comments and increase the page speed.
  • It is important to minimize the HTTP insights as around 80% of the loading time includes images, scripts, etc.
  • Improving your website server response time.
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3 Optimize your contact forms

Unaware to most business owners but contact forms play a significant role in driving and receiving more leads into the website. As said, a contact form can be one of the most important, and overlooked, elements of a website which is required to be optimized as per the website needs and suits the ranking of the site.

Optimize your contact forms

Why the contact form? For many websites even a small business owner, the contact form is crucial, especially, for engaging with potential clients and customers. If a website has a poorly designed contact form, it may go unnoticed but if it is optimized it will hold the potentiality to attract your target audience and result in improving your conversion rate.

Moreover, the conversion rate from optimized contact form affects a lot of factors. One of the distinctive factors is when one can simply adjust the contact form till we browse something we like. But, there is a better way to improve the conversion rate of our contact forms is to have proven and detailed research and design them according to those requirements. These not only brings back the leads but also increase the users visit at a certain rate.

Last but not the least, to drive leads through optimized contact forms one has to:
  • The contact form used in the website should be simple and appealing to the audience and hence a detailed design layout of a contact form is impactful.
  • Form fields are an important source to increase user efficiency but too many of them can be overwhelming. Limiting such form fields in the contact form is needed.
  • The contact form cannot be designed in only one place on the website. They should be spread across different sections of the website with uncluttered designs.
  • Optimizing and designing the contact forms for most screen sizes, especially as per mobile screens.
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4 Add compelling CTAs

CTA or Call To Action is often the final stage in the marketing mail, ad, blog posts, or even landing page which means the attention of your target customers is often at that final stage. You may write an eye-catching headline with awesome graphics, but if it doesn’t include the perfect call to action, your readers will remain just that: readers.

Add compelling CTAs

CTAs are revolving around capitalizing on the attention that the website hooks and ponders upon the strong feelings of need it builds for its audience. It seamlessly and efficiently leads your readers or users to do what you’d like them to do: render your products and services.

Hence, the conclusion draws to the point that without a powerful CTA, your marketing materials are nothing more than interesting reads rather than the action-causing, sales-driving materials you need them to be.

How to add compelling CTAs to your website to drive the necessary leads to enhance the website usage? The answer is here:
  • Understand your audience. It is important to know the requirements and what exactly your audience is looking for.
  • When you understand your audience, the next step is to understand your competitors as a step ahead of them is always the target. Know what they are doing in their CTAs and find unique selling points.
  • Doing your own research and find perfect CTAs for your website to drive the leads.
  • Draw out the potential CTAs and design them loud enough to stand out of the box and meet requirements.
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5 Target leads at every stage of the buying funnel

There is no mystery that for any business to be successful it needs a lot of high-quality leads that will drive the maximum targeted audience. Just putting a website together is not sufficient as it should feed upon the customer’s needs. Because if the customer isn’t satisfied, achieving the digital marketing levels gets tougher. You need several tools in your lead generation toolbox to generate enough leads to make your business profitable which is what target leads are important.

Target leads at every stage of the buying funnel

Here are some of the strategies for generating targeted leads that are highly effective:

  • Use email marketing for lead generation. This thing works magic to reach your target audience.
  • Effective landing pages is one of the main course if driving leads to the website is the priority.
  • Content is the food of the website: the better and creative the content is the more it drives the leads in your website direction.