Local SEO is a very popular term nowadays and a new way of advertising your local business within your local audience. Google is using a lot of algorithms to determine the ranking of a website or webpage in SERPs. As a local business owner or multi-national business, you need to optimize your business to target your local audience and increase your business reach.
So, the local SEO is a methodology of optimizing your website to make it more visible in local search queries. Though the conventional marketing strategies are still good to market your products or services; but you need to understand the importance of digital marketing.
Since the rise of smartphones, people became a bit lazy and started looking for their solutions on the web through their smartphones. Whether they need professional, educational, shopping, consultation, etc. everything is available on the web and within your locality.
This is why Google started improving the local search results to provide you the best answers according to your needs. The businesses too need some changes in their marketing techniques to boost their visibility in local searches. So, today we are going to telling you some “7 free tips to rank your local business website in Google” easily.
Google My Business Place Listing is one of the most important parts of the local business SEO optimization. Google my business place listing helping people to locate your business for offline and business visits to your office. Also, it makes it easier for people to visit your office by providing them Google maps navigation so that one easily navigates to your office without any hassle.
Also, Google my business place listing is visible in local searches and more optimized listings are visible more and on the 1st position. So, it is helping your business by making it more popular and discoverable for people near your location. Also, it is visible through many search queries as well which you used in your GMB listing.
Google My Business Place Listings are a great way to boost your business visibility and profits both. But, to boost your Google business place listing visibility, you need several positive and authentic reviews from your customers or clients. A well written and authentic review helps people to understand the business and spread a positive signal as well.
Also, if possible, ask your customers to leave a rating to your services they have used and always reply with each of the reviews you got accordingly. When replying to your existing reviews, make sure to thank them in a professional or polite way and address people properly who are writing negative reviews and help them properly.
Local listings are also called local citations by many people and there are numerous local listing platforms are available in the world known to have value. Also, value and great citations are always passed great and positive ranking signals to search engines about businesses.
There are many websites operating worldwide offering business listing services, and these websites have great traffic and huge user-base. This is why search bots are visiting these websites frequently to index and find information about numerous businesses listing on these websites.
While submitting a business listing, make sure it looks natural as it helps people to understand the business in a proper way. Also, a local listing with false information could damage your online presence and search engines can remove your listings from the list due to wrong or improper information.
Website loading speed is one of the most important ranking factors according to Google. Though your webpage is providing excellent information or solution to your audience if it is not loading quickly then you will see a slight drop in rankings of your website in Google search from many relevant keywords.
Mobile phones are very handy and convenient to use and since the inception of smartphones, people prefer using smartphones to search their resources on the web rather using desktop or laptop. One can easily search anything on the go with just a few taps of the fingers. In fact, many studies have proved that people are shifting to mobile phones over the desktop for browsing and searching on the internet.
In 2017, a study from Acquisio shows that 75% of mobile searches are performed on the web with an intention to visit in-store, offline visits within 24 hours via local searches. Also, Google too confirmed that they are giving an extra ranking boost to mobile-friendly websites in mobile phone searches. Meanwhile, you have to make sure that your website is mobile friendly or responsive whenever you are designing and developing your website.
AI and ML is a great technology used by smartphone makers to simplify the life and use of smartphones for people. Since the inception of AI and ML, Google, Alexa, Apple, and many companies has developed their own AI and ML-based virtual voice assistant. These AI virtual voice assistants are capable to perform any task on your device through voice commands given by the users.
As we all have Google Assistant, SIRI, Cortana, Alexa, etc. on our smartphone or other accessories, we love talking to the smartphones and devices. Nowadays, it’s very common to see people asking “find a pizza store near me” questions like this to their smartphones via voice commands; and they got very accurate and exclusive answers as well.
All this is happening because of the voice search, so make sure that your website is optimized for the local voice searches. Most of the time, voice searches are local, many times, unintentional as well. But, optimizing your website for local voice searches will give you great visibility and increase your business profits by uplifting the sales of products and services.
Every website has some specific and important information that they want to tell the search engines and visitors as well. If you want to tell that information to search engine bots, you need to implement schema mark-up tags in your website to provide specific information about the business or individual.
It tells Google that the particular content is not just an ordinary content only, it has some special information that helps website visitors to understand it properly, also it helps search engines bots as well to understand what special information the website has.
Meanwhile, with the use of right schema tags, people can know a lot of information about a business or individual, without browsing the website.
There are many activities performed by the SEO to rank the website higher in the SERPs, but for local SEO, the above-written points are very important and if implemented properly, you will see the results very quickly.
Hope you liked the article, if you do, then don’t forget to share it with your friends, colleagues, accolades, and with your loved ones to help them. You can even contact the ArtAttackk, best SEO agency in Delhi helping start-ups to establish them as a reputed and famous brand by their latest and efficient digital marketing strategy of 2019.
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