In sport, when the digital marketing revolution is in full swing, with advertisers connecting with fans via an array of online channels like Facebook, Twitter, Snapchat, Instagram and YouTube. With the embarkment of the Live feature on Facebook and Instagram, the online platform has seen a drastic transition.
We at Art Attack believed in a simple thought that, ‘It’s not how big you are, it’s how big you play.’ We recently got an opportunity to make our this philosophy come to digital life when we added this new member to our Art Attack family – Delhi Dynamos.
We are highly excited and kicked about this opportunity and we look forward for taking this up as creating better communication in the niche Indian football market. With increasing love and association with football we see Delhi Dynamos not like just any Football Club but a game changer.
Delhi Dynamos F.C (DDFC) is the club from the heart of India; ‘Dil Waalon Ki Dilli’ in the Indian Super League (ISL). The team is the single most warrior from Northern India and has a magnificent fan base of 300 million people. Art Attackk being based in Delhi unleashed the golden chance to Beat The Blues digitally. We have been given the exciting work of the face of the brand on the online platform i.e it’s Website Development and Online Branding.
While we dug deep into this new world of sports and how we can engage the viewers and increase our fandom in the online space will help in enhancing the brand awareness amongst the audience. We as a digital agency will play our role in utilising online platforms to harness the eyes of the target audience and make the fans’ online experience all the more rewarding.
For instance, in today’s age where every football lover dedicatedly follows and worships Messi and Ronaldo, Sunil Chhetri made a grand entry to the top three football players of the world. The entire footballkind was left in awe when tweets became viral on all digital platforms within seconds of the announcement. This shows how strongly digital media has evolved over the period of time and has challenged the traditional media at every step with it’s always on-the-move technology.
At Art Attackk we are a group of young, passion-driven and creative people, who love to shape out of the box ideas that perfectly fits ‘like a jersey’! We have varied departments that have a pile of work that they get through with ease and excellence both at the same time. A day with a whole lot of fun and hard work, we still manage to get the work fabulously done #JustDesignedForOurClients!
To embark on the correct campaign to be delivered, which impacts the millions, we tend to understand that it’s not easy but sport has the power to ignite the consumers’ passions like no other sector has been able to achieve in a very long time now. We just need to provide the spark compelling and adding value to the football game.
We are all planned and ready to hit the right goal with all our strength, might and best digital solutions increasing brand’s authenticity, reliability and credibility. The AA bandwagon is all happy about the pompous win.
We wish a passion filled gratitude to the team and what they are achieving for their respective states. And maintain the consistent tag that they have been acknowledged with. Wishing us and the DD team All The Best!