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Static Website Vs. Dynamic Website: Who Takes the Cake!

by Speedy Singh
Static
June 1, 2015Business

A website has become the basic need of a business today. A decade ago, when the internet was not as prevalent as it is today, offline businesses were highly successful. But these days, owing to the change in lifestyles and living standards, people prefer online services to save their time, money and efforts. One can easily book tickets, pay bills, shop for groceries, transfer funds and do so much more just from smartphones and laptops. In this scenario, a business without a website would not be much profitable.

A website is a digital marketing platform for a business. It simply increases the visibility and thus popularity of your business. If you don’t have a site, you are missing out on millions of customers who are online on various social media sites, groups and forums. As the world has gone digital with the excessive use of online services on mobile and computer, it is mandatory to keep yourself updated with latest trends and technology.

Just having a website is not enough. Design and content of a website should attract and retain visitors too. However, people do not automatically come, you have to promote your site and do some decent amount of search engine optimization after building it, and then lure them to come visit your site. Once people get to know about your site and find it worthy enough, they start visiting it more frequently. Here is your opportunity to convince and convert a visitor into a customer. But again, it depends on the capability of your site.

Web sites have different looks and sizes, based on their design and functions, they are broadly put in two categories, Static websites, and Dynamic websites. It is difficult to guess a website type in your browser, but they are quite different in functionality. Before choosing a website version, you need to understand your requirement completely. Why do you want a website? What kind of content do you want to put on it? Is it to voice your personal views, or are you looking for a full-fledged professional website for your business?

After setting your goals and requirements, it is the time for research. Let’s find out which web version is the best fit for you. Here are the characteristics, advantage, and disadvantages of both the website versions.

 

Static Website

A static website is made up of HTML files. Each HTML file stands for a web page. It is the basic version of a website. Its content, design, color etc. remain fixed till the time it is changed by a web developer. It looks the same on every device to every user. You cannot change it yourself unless you are an expert of web development. A static website has several benefits…

Advantages of a Static Website

  • It is simple, and easy to develop. A static website has a few pages and is often used by small companies.
  • As compared to dynamic websites, the static websites get ready in less time.
  • It is cost-effective in development plus you get reasonably-priced hosting options for it.
  • There is no need of any management system, a person can easily manage it.

Disadvantages of a Static Website

  • Though a Static website costs less money in the development, it is costlier in the long run, especially if you keep updating it frequently.
  • Updating a static website is a time-consuming activity as it is fixed. So one has to update every page individually.
  • If you are not aware of HTML language and web development basics, you have to hire a web designer even for small changes and errors.
  • A Static website is not optimized as per the latest web standards, so it does not give a good user experience.

Dynamic Website

Dynamic Website is a new-age technology in web development. It is mainly based on server technology scripting like PHP, JSP, Coldfusion etc. It automatically gets upgraded to the latest version and trends as chosen by you. It is highly optimized for a good user experience. Though dynamic websites cost more money in the initial stage, their benefits are quite worth it!

Advantages of a Dynamic Website

  • A dynamic website automatically adapts to updation and changes.
  • It is a user-focused website, so the businesses get more visitors and conversions.
  • It is SEO-friendly and the websites built on this design often score well on the search engines due to good user experience and frequent updation of the content.
  • It does not demand web development expertise for an update. Anybody can easily make changes in it. Apart from being expensive, the dynamic website does not have any significant harms.
  • You can connect you website to databases, gather information and create other pages. You can also make a content management system to administer the entire site from a point.

Disadvantages of a Dynamic Website

  • The initial cost of web development is high. Small businesses may not afford or justify the cost.
  • As compared to a static website, it takes longer time to build.
  • You need to set up a content management system for effective use.

So which website version should you choose?

A dynamic website is widely used by organizations around the world. Without any doubt, it is the best version for a website. However, it depends a lot on your requirement too. If you want a site for a short term, or if you have a small budget with you, then you can manage with a static website. You also have the option of upgrading your static website into a dynamic one. Though it is costly to develop in the initial stage, it saves your money in the longer run. This web version is adopted by almost every big brand.

Technology changes very frequently. So sticking to the latest application updates brings about quite many benefits. Here are some reasons you should move to dynamic web version from static one.

  • In dynamic version, once the site is ready, you can update it, make changes and add content yourself without the help of a web development expert. It takes less time and saves your money.
  • You will have a complete control on your website and its content.
  • You can build multiple landing pages on your site as per your marketing campaign.
  • A dynamic website can provide you good traffic and search engine ranking.
  • You can also incorporate the e-commerce venture in your website.
  • A dynamic site gives you the advantage to add social media elements on it. for example, you can put social media sharing buttons on it.
  • In a dynamic website, you can capture user information by installing analytics tools such as Google Analytics.
  • It allows user participation by enabling comments section. Furthermore, you can optimize it to put user-generated content.
  • In a dynamic website, a website admin can monitor and analyze the detailed activity of a visitor such as what pages a visitor has gone to, which links he has clicked on, how much time he spent there, from where they found about you, and what keywords they used etc.
  • If you need to make changes in your website in its content quite often, Dynamic website is the best option for you.

 

All said and done, both the website versions have their own advantages and disadvantages. You can select any one of them as per your needs. However, a dynamic website has an edge over static one. The advantages of a dynamic website outweigh its disadvantages. Apart from being expensive, dynamic website has no other down scores.