Best Tips that Increase your Conversion Rate and Make your Visitors Happy
It is imperative to note that conversion optimization requires a lot of time and testing. You should know that what may work on your site may not necessarily work on another. However, some standbys may be regarded as universally recognized. The following are natural SEO Tips on where to begin the conversion optimization.
Provide your phone number
It is essential to note that some clients still prefer calls as the best means of communication. You should not always think that clients will seek clarifications from the website. You may lose these clients in case you do not have a phone number listed on your site. It is important for Mobile Website Design
Respond to phone calls and emails
Answering machines and automated replies usually turn off a lot of clients. They create a negative impression about the professionalism of your company. Therefore, it is essential to have a dedicated team to answer the phone calls and email.
Remove any spelling and grammar errors
A site may be deemed to be amateur by clients if it has a lot of spelling and grammar mistakes. The clients may lose confidence with your site and might opt out.
Include information on shipping and prices
Clients are always seeking to find out the prices of the products. They also want to know about the shipping costs. Therefore, burying these costs may lead the client to another site.
Have an ‘about us page’
It is also prudent to have an about us page on your site. This page should contain information regarding your company. The page ensures that the clients feel comfortable and secure when doing business with you.
Underline all links
You can make your links stand out through various ways such as making them bold, changing color highlighting or italicizing. However, underlining your links is extremely essential. This is the universally accepted sign that the link will take the visitor to another site.
Generate a customized 404 error page
It is essential to create a customized error page that will offer clients an opportunity to return to your site. The 404 error should pop up whenever a client clicks on a broken link. It should help the client to get back to the site with ease.
Include links on the body content
You should include links to various pages on your site. This links should be placed in the content to help the client view more information whenever needed.
Eliminate any broken links
It is always prudent to fix any broken links on your page. You should remove any links that are no longer working.
Have a call to action
You should have one call to action on every page in your site. Visitors always seek information about what to do next on your site.
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